The Personal Brand Wayfinder
A Guide to Living and Leading from Essence
In the work I get to do as a coach, I have the privilege of coming alongside all kinds of brilliant humans.
I meet people who are focused on growing their capacity for creative leadership. I see others who are learning how to navigate big opportunities and decisions, inside and outside of their career. I see people seeking to deepen and expand their impact.
I also see people who are wrestling with the sense of being off course. I see people battling low levels of fulfillment and high-density fog in their work lives. I see people struggling to find a few next steps to make any of it better.
“Man, sometimes it takes you a long time to sound like yourself.”
—Miles Davis
Living and leading from essence
Whatever season you find yourself in, the work of finding and aligning your vision is an ongoing challenge. Because it’s easy to drift; to find yourself far from an animating vision for the thing that you’re doing.
And it can be hard to keep hold of that thread of purpose running through your days.
Here’s what I’ve learned: your plan is hidden in your purpose.
And the pathway to that purpose is discovering who you are at your essence.
Having a clear and connected view of your essence becomes the ultimate companion for navigating your career, to making decisions, and to growing into the creative leader you know you’re capable of.
So in service of that amazing challenge, my colleague Lance Odegard and I have created the Personal Brand Wayfinder.
What it is
The Personal Brand Wayfinder is a framework and process for living and leading from essence—all the components that make up your unique identity.
The core idea here is that everyone has an essence. And when you are able to work from that essence as a leader, you are able to make meaning of your work and your life. Working from essence is how we can effortlessly create the impact in the world that we want.
This is the wisdom of the unstoppable Dolly Parton when she says, “Find out who you are and do it on purpose.”
Getting to a clear and unified understanding of your Personal Brand Essence fundamentally shapes your path forward. By taking the principles of traditional brand marketing and combining it with elements of Life Design, you can craft a holistic and energized approach to building and understanding yourself.
Who it is for
The Personal Brand Wayfinder is especially suited for people who are looking to:
Gain Clarity
For those wanting to make big decisions and declarations in their lives and careers, but are battling the fog of uncertainty around them.
Navigate Seasons of Change
Those looking for tools to navigate the unknown of career transitions or find greater alignment in their work life.
Develop as a Leader
Creative leaders looking to expand their impact, grow their presence, and achieve higher self-expression in their work.
Grow Confidence
Leveraging known strengths, benefits and expertise to overcome self-limiting beliefs and barriers, to chart a path towards higher fulfilment.
Step into Visibility
For those ready to show up in a new way but struggle with self-promotion, this work helps you clarify your value, allowing you to recognize it first—so that others can see it clearly too.
Get your digital copy
The Personal Brand Wayfinder is your companion for the journey ahead, with checkpoints along the way as you build your way forward. There are a number of mindsets and toolsets needed to do this work, and to support this, we’ve created an accompanying 80-page digital guide to navigate this foundational work.
You can purchase the Personal Brand Wayfinder Guide for $30 CAD via the link below.
You can also read more about the thinking and ideas within the Personal Brand Wayfinder here: